The Challenge

The client required in-depth feedback from practicing ophthalmologists to understand clinical preferences, treatment considerations, and decision drivers across two different healthcare systems.

Recruiting specialists for live group discussions was particularly challenging due to busy clinic schedules and varying practice structures between the USA and Spain.

Key challenges included:

• Coordinating availability of specialists for group sessions

• Aligning recruitment criteria across two markets

• Language considerations and discussion flow

• Ensuring active participation in a group setting

• Maintaining consistency in discussion quality across countries

Our Approach

PSP managed the project end-to-end, ensuring consistency from recruitment to final reporting.

1. Targeted Specialist Recruitment

We screened ophthalmologists based on practice setting, patient volume, and treatment experience to ensure relevant perspectives.

2. Incentive Management

PSP handled incentive distribution compliantly across both countries, aligned with local regulations and timelines.

3. Moderation

Experienced moderators conducted the sessions, encouraging balanced participation while maintaining focus on the study objectives.

4. Reporting & Analysis

Following the discussions, PSP analyzed the conversations and delivered a structured report highlighting key themes, differences between markets, and actionable insights.

The Outcome

All focus groups were successfully completed within the project timeline with strong engagement across both regions.

Delivered:

• Qualified ophthalmologists across USA & Spain

• Smoothly moderated group discussions

• Consistent participation levels

• Comprehensive analytical report

Impact for the Client

The research enabled the client to:

• Compare clinical perspectives between markets

• Understand treatment decision drivers

• Identify barriers to adoption

• Refine positioning and communication strategy

Why This Matters

Healthcare qualitative research requires more than recruitment — it demands coordination, facilitation, and interpretation.
This project demonstrated PSP’s capability to manage full-service international qualitative studies while maintaining high engagement and insight quality.