The Challenge

The client wanted to understand how hospitals manage and evaluate robotic systems used in clinical and operational workflows.

However, identifying the right respondents proved difficult. Robotics administrators are a niche audience — often holding hybrid roles across IT, biomedical engineering, and operations — and are rarely available through traditional healthcare panels.

Key challenges included:

• Very limited respondent availability

• Job titles vary widely across hospitals

• Gatekeeping by hospital administration

• Strict verification requirements

• Cross-country recruitment differences (UK vs USA)

Our Approach

PSP designed a targeted recruitment strategy focused on role validation rather than title matching.

1. Advanced Screening

We created screening criteria based on responsibilities (robot management, procurement input, workflow integration) instead of job title alone.

2. Multi-Channel Recruitment

We leveraged:

• Professional networks

• Institutional outreach

• Verified healthcare contacts

• Referral-based recruitment

3. Two-Level Verification

Each participant was verified through:

• Role confirmation questions

• Institutional validation checks

4. Flexible Scheduling

Due to limited availability, interviews were scheduled across time zones and outside standard working hours.

The Outcome

PSP successfully delivered qualified robotics administrators across both markets within the required timeline.

Delivered:

• Verified respondents in UK & USA

• High-quality expert interviews

• Strong engagement and completion rates

• All quotas fulfilled on schedule

Impact for the Client

The study helped the client:

• Understand adoption barriers for hospital robotics

• Evaluate decision-making structures

• Identify purchasing influencers

• Refine go-to-market strategy

Why This Matters

Niche healthcare audiences require precision recruitment and validation.
This project demonstrated PSP’s ability to reach complex professional roles across multiple markets while maintaining strict quality standards.